Gone are the days when everybody answered the phone every time it rang. Not only do we have traditional Caller ID, but phone carriers now also have the ability to flag calls as spam likely. For outbound calling campaigns, the possibility of getting labeled as spam likely can tank a campaign before it even starts. 

That’s why CallShaper partners with DNC.com to offer Caller ID remediation services. Here’s what you need to know and how it can help boost your campaign.

First off, what is Caller ID remediation? It’s a form of reputation management that ensures all the calls coming from your call center or campaign are not mislabeled as spam or unsafe calls in a way that will dissuade people from answering. There are a number of strategies that DNC.com employs to help improve your caller ID’s reputation. These include things like:

  • Making sure all your numbers are registered across all the major phone carriers
  • Checking and correcting your “spam likely” status in any relevant company databases
  • Sending out best practices that you can do as the dialer to reduce the likelihood of being labeled as spam
  • Generating monthly reports on how your phone numbers are displayed and how frequently they are being labeled as spam

Now, why do you need caller ID reputation management in the first place? In short, it can have a drastic effect on the potential success of your current outbound campaign and others that you may run in the future. If phone carriers display your phone numbers as spam, the chances of people answering your calls drop significantly. This goes for every potential customer across the board, even quality leads in your target market that you may have spent good money or resources to obtain. Not only that, but being labeled as spam can also damage relationships with previously existing customers, making it much less likely that they will become repeat customers. Even if an existing customer is a perfect fit for a new product or service, they may never know if they don’t answer the phone when you call.

Finally, what is the end result of having access to a service like this? If your calls are not labeled as spam, your contact rates increase significantly. Setting aside the possibility of being labeled as spam, contact rates for outbound campaigns typically fall between 8% and 20% of calls, with lead quality playing a big role in where in that range you fall. Now, it’s no secret that this is already a low rate without carriers flagging your numbers as potential spam. Being assigned this label can all but tank a campaign before it starts, regardless of how sound your strategy is or how warm your

Now, you could go out shopping for a caller ID remediation service. But if you are using CallShaper’s call center platform to power your outbound campaign, you’ll get Caller ID Remediation through DNC.com that can take your phone numbers from 87% spam to 0% spam in as little as one week. To learn more about how this service can help you, schedule a demo today.