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Why Caller ID is the Key to Success in Telemarketing

Remember the days when phones didn’t have screens, just buttons? And they were attached to cords that were plugged into the wall? In those days, answer the phone was exciting, perhaps even thrilling. Even if you were expecting someone to call, you were never quite sure who was on the other end when the phone started ringing. That all changed when landlines got caller ID and when cell phones and smartphones became more widely owned. Now you could see who was calling and decide whether or not to answer the phone accordingly. Then that changed again as carriers started [...]

By |November 22nd, 2021|

3 Ways You Can Route Inbound Calls

With the help of an interactive voice responder (IVR), you have the tools to help callers to your inbound call center solve their problems or achieve their goals in the most efficient, painless way possible. One strategy that will help you do this is to edit and curate the options in the IVR to best suit the needs of your callers and the solutions they are looking for. While the best way to do this is to track calls and adjust your IVR and menu options as you go based on the calls you receive, there are also simple [...]

By |November 15th, 2021|

Optimize Team Performance with Customizable Scorecards

Being a manager or a supervisor is a busy job. You’re expected to provide guidance to and keep tabs on your team, all while completing your own tasks and responsibilities. Such a busy work schedule provides little time for evaluating your team’s performance and providing the necessary feedback to improve connections or increase sales. The solution: Customizable scorecards that streamline the evaluation process. Supervisors don’t have time to answer or scroll past questions or categories on a pre-templated scorecard that they don’t care about. With fully customizable scorecards, they can only include the specific questions they are interested in [...]

By |November 8th, 2021|

Three Lists That Will Ensure Maximum DNC Compliance

  Maintaining up-to-date knowledge of Do Not Call (or DNC) lists is incredibly beneficial for an outbound campaign. Your agents won’t waste time dialing people who will not become customers and your company won’t be at risk for litigation or becoming the subject of a boycott or smear campaign. In order to maintain maximum DNC compliance, there are three lists (or categories of lists) that you need to keep an eye on. National Do Not Call Registry The National Do Not Call Registry is just as it sounds: a nationwide list that telemarketers must abide by. At, people [...]

By |November 2nd, 2021|

4 Things to Look for in a Quality Lead Source

Telemarketers need leads and those leads need to come from somewhere. A simple internet search will reveal that there are lots of lead brokers out there, yet each one is going to have slightly different offerings, which means that some might be better suited to your company and your product than others. Here are four characteristics to consider when you’re looking for a quality lead source. Price   Different lead brokers are going to price their offerings differently and it’s up to you to decide on the best pricing structure for your business. Some charge by the lead or [...]

By |October 25th, 2021|

Introducing CallerID AutoPilot

  Do you want to see what’s happening with your phone numbers in real time? Well, with CallerID AutoPilot, the newest program from CallShaper, you can! CallerID AutoPilot is designed to improve your reputation, protect your brand and increase connection rates on outbound campaigns by severely limiting the chances that your calls are labeled as spam. Clients who tested CallerID AutoPilot have seen a more than 10% increase in connection rate, plus an increase in sales and an improved customer experience. How does it work? CallerID AutoPilot helps up your connection rates, increase sales efficiency and improve your reputation in two phases. In [...]

By |October 21st, 2021|

The Importance of a Personal Connection

When a customer calls an inbound call center, more often than not it is because they aren’t in a great place. Maybe they received the wrong product, had a bad customer service experience, or are trying to get more information on an order that is not proceeding as planned. The specific reason for their call aside, most people are calling because they are struggling with something and that struggle is causing them strife. When someone calls a call center from this type of emotional place, there is one thing they are looking for (besides a solution to their problem): [...]

By |October 11th, 2021|

CallShaper FAQs: Can I track media costs and cost per sale with CallShaper?

Each month, we will be highlighting a question we receive often from current and potential customers. This month’s question: Can I track media costs and cost per sale with CallShaper?   Yes you can, and it can be incredibly helpful to your bottom line to do so. The reason: It may be easy for you to see what percentage of your company’s overall budget you are spending on media and advertising, but that doesn’t tell you anything about if that spending is translating into sales. If you’re spending a lot of money on what you think is effective advertising [...]

By |October 4th, 2021|

How Zapier Makes Integration a Cinch

When new customers begin using CallShaper, we strive to make the transition as simple and as painless as possible. By providing a robust help center, customized trainings and offering “white glove” customer support, we are always there when agents or supervisors have questions about the dialer. But perhaps even more important than the support we offer is our Zapier integration, which allows you to effortlessly connect CallShaper to any other applications or software you are using to run your business. Zapier is a web-based platform that connects all your apps and automates your workflow. Essentially, it does all the [...]

By |September 27th, 2021|

4 Tips for Writing a Positive Script

Having an easy-to-navigate and interactive scripting interface like that available with CallShaper can go far towards improving the experience and efficiency of your agents—but if the script itself is lacking, they will be at a disadvantage before the call even begins. When writing a script for both inbound and outbound call centers, the key is to create a positive experience for the customer. Here are four tips for how to do so. Lead with the most approachable option. If you’re running an outbound sales campaign or you have interested buyers calling in response to media or advertising, choosing the [...]

By |September 20th, 2021|

Three Questions to Ask Before Moving to the Cloud

There are numerous benefits to moving your call center business to the cloud, especially today when many companies are establishing hybrid or fully remote business models. But before you make the leap, there are a few questions you should ask yourself to prepare your business and your team for the transition. How do your employees communicate?   Transitioning from a premise-based system to a cloud-based system is going to change the way your employees communicate with one another. If most of your training, meetings and team building and bonding take place (or historically took place) in person, you’ll need [...]

By |September 13th, 2021|

CallShaper FAQ: Does CallShaper record calls?

CallShaper FAQ: Does CallShaper record calls? Each month, we will be highlighting a question we receive often from current and potential customers. This month’s question: Does CallShaper record calls?   The short answer is yes, CallShaper’s dialing software records 100% of the calls made as part of your campaign. There are numerous benefits to this feature. First, recordings help keep your team accountable, ensuring that they are following scripts and taking all the possible and necessary steps to close a sale. In addition to holding team members accountable, these recordings can also be helpful for training new employees and/or [...]

By |September 6th, 2021|

3 Strategies for Effective Remote Training

In early 2020, the majority of call centers were forced to transition to a fully remote workforce. For cloud-based call centers, this transition was relatively painless; agents that had experience working together in an office only needed a headset and a strong internet connection in order to continue to do their jobs effectively. But what about agents that were hired onto a fully remote team? Remote training can be difficult, and the only way to ensure that agents will be comfortable and confident performing their jobs is to adapt your training methods to the remote work environment. Here are [...]

By |August 30th, 2021|

Not All Auto Dialers Are Created Equal

  In the early days of call centers in the 1960s, agents were given a list of phone numbers to call that they would dial by hand. As technology evolved, programs were created to dial numbers at a much faster rate than manually punching them in. This was critical to making call centers profitable and successful, as the more time agents spend on the phone with customers the more likely they are to make sales—in other words, time spent dialing is time wasted. So devices were developed to automatically dial numbers one after the other, either sending them to [...]

By |August 23rd, 2021|

What You Need to Know About DNC Compliance

Even though Do Not Call (DNC) lists can feel like a hindrance to business growth for outbound call centers and telemarketing companies, they are designed to protect the customers from scammers and being bombarded with too many calls. That’s why there are a number of regulations in place surrounding DNC lists, their existence and the customers’ ability to place themselves on those lists. But requirements for call centers go beyond simply having the list in place. Here’s what you need to know about DNC compliance. Your company must have a written policy surrounding your use of DNC lists and [...]

By |August 16th, 2021|
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