Strong leads are the lifeblood of an outbound sales campaign. Yes, you need a smart marketing strategy and qualified and experienced agents to power the campaign, but all that may go to waste without quality leads. While you can judge lead quality based on the source, this will only tell part of the story. It’s crucial to continue to collect data on leads in real time once a campaign has commenced. In other words, you need to prioritize lead management to maximize the ROI on your leads. 

Before we get into the reasons why, let’s lay out some of the data you can collect on your leads with CallShaper’s built-in lead management features. These include: 

  • Real-time lead posting by source
  • Flexible lead dialing and prioritization 
  • Real-time reporting on lead quality by source and individual leads

Now, here are three reasons why these features can help you maximize the return you get from your leads. 

Increased Efficiency

In the call center game, efficiency is king. While speed is also important, efficiency is even more so; efficiency can power speed. If you’re gathering data on leads in real time throughout a campaign, you can prioritize the ones that have the highest likelihood of conversion, such as those that have come from more trustworthy sources or previous campaigns or those that have resulted in contact in the past. Spending time chasing leads that are not as high-quality reduces efficiency, but real-time lead management can help ensure you’re maximizing the time you spend chasing the highest-quality leads. 

Higher Conversion Rates

In short, the warmer your leads are, the higher your contact rates. And the higher your contact rates are, the higher your conversion rates. While you may count on leads from trustworthy sources to power your campaign, you may be surprised to find high-quality leads in other ways as well. However, the only way to recognize the potential of these other leads is by collecting data on them in real time that will flag them as leads to nurture. It is only then that you will be able to give them the attention they need in order to bring them closer to becoming sales.

More Successful Future Campaigns

Especially if you have an in-house call center, chances are that you sell related products or services and/or run campaigns that are somewhat similar to one another. In other words, the ideal customer for one product or campaign is likely to be an ideal customer for future ones as well. If you have the proper lead management tools and collect the right data during one campaign, you can carry that valuable information forward to future ones. This has the potential to set you up for increased efficiency, higher conversion rates, and a greater return on investment for years to come.

As we mentioned earlier, one of the most helpful aspects of CallShaper’s call center platform is that it has built-in real-time lead management tools that will help you collect the data needed to achieve these beneficial outcomes. To learn more, contact us today.