Think you’re safe from telemarketing rules because you’re calling businesses, not consumers? Think again.

In 2025, B2B telemarketing is under more scrutiny than ever. New regulations, court rulings, and state-level “mini-TCPA” laws are closing the loopholes that once allowed B2B sales teams to operate with fewer compliance concerns. Whether you’re using cold calls, texts, or even emails to reach decision-makers, the rules now apply — and the risks are real.

 

B2B Telemarketing Compliance 2025: What’s Changed and Why It Matters

Historically, laws like the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR) were seen as consumer-focused. But recent updates have extended their reach:

  • Autodialers & Prerecorded Messages: You need prior express written consent to send marketing calls or texts to cell phones — even if they’re business numbers.
  • Do Not Call (DNC) Lists: Courts now treat mobile numbers on the National DNC Registry as residential, regardless of business use.
  • State Laws: Florida, Maryland, Oklahoma, and Washington have implemented stricter telemarketing laws — many with no B2B exemptions.

 

What B2B Marketers Must Do

  1. Scrub All Lists Against the DNC Registry
    Even if you’re targeting businesses, if a number is on the DNC, treat it as protected. Period.
  2. Get Proper Consent
    Before auto-dialing, texting, or using prerecorded messages, confirm that your contact explicitly opted in — ideally in writing.
  3. Honor Opt-Outs Immediately
    Maintain an internal DNC list. Any “do not call” request from a business contact must be logged and respected.
  4. Respect Calling Hours
    Many states now restrict calling hours to 8 AM–8 PM local time — for B2B calls too.
  5. Register if Required
    States like Florida and Oklahoma require telemarketers (even B2B) to register and post bonds.

 

Key Misconceptions to Avoid

  • “We’re only calling businesses, so TCPA doesn’t apply.”
    It does — especially when calling mobile numbers.
  • “Ringless voicemail and AI voice calls are legal.”
    They’re not. These are treated as prerecorded messages and require consent.
  • “Our data vendor said these leads are OK.”
    You’re still liable. Always verify that valid consent was obtained.

 

Bottom Line

If you’re running outbound sales or marketing in the B2B space, it’s time to treat compliance as seriously as B2C teams do. The laws are shifting. The penalties are steep. And no one — not even B2B marketers — is immune.

Stay protected. Get consent. Scrub your lists. And when in doubt, consult legal counsel before launching your next campaign.

Book a Demo Today

 

 

Disclaimer:The information provided in this blog is for informational purposes only and does not constitute legal advice. Compliance regulations frequently change, and businesses should consult a qualified attorney or compliance expert before making regulatory decisions. CallShaper provides technology solutions to enhance contact center efficiency and compliance, but does not offer legal representation or compliance certification.

AI Disclosure: This article was generated with the assistance of AI and reviewed by industry professionals to ensure accuracy and compliance.