Each month, we will be highlighting a question we receive often from current and potential customers. This month’s question: Can I track media costs and cost per sale with CallShaper?
Yes you can, and it can be incredibly helpful to your bottom line to do so. The reason: It may be easy for you to see what percentage of your company’s overall budget you are spending on media and advertising, but that doesn’t tell you anything about if that spending is translating into sales. If you’re spending a lot of money on what you think is effective advertising but the sales you are getting as a result are not proportional to the spending then it is not a worthwhile use of funds. With the tools available in CallShaper, you can determine exactly how much money you are getting back in sales for every dollar you spend on media and advertising.
Speaking of those tools, there are a couple different options you have for tracking and calculating costs per sale. To start, you can enter either a per lead cost or a bulk rate, like in the case of a large media buy. This will tell the software how much you’ve spent on acquiring leads or purchasing advertising for that particular campaign. Then from there, the dialer will track your cost per call as well as your cost per sale, allowing you to pinpoint the exact number of calls and/or sales you need to make for your media investment to become worthwhile and how long it took you to get to that point. Not only is this valuable information to have for each individual campaign, but it also provides data that you can use when determining the investment you want to make in media for future campaigns.
To learn more about how the tools available in CallShaper can help you optimize your budget, contact us today.